Reconstruction of Personal Identity in Processes of Information Exchange in Conditions of Social Transformations
It is upheld the opinion that in the environment of modern processes that influence the definition of personal identity, the space of mass communication has a great deal of importance. Attention is drawn to the fact that in this space the place of printed media gradually takes the Internet, and a radio and television, which by the influences on the circle of communication and the spiritual world of a human still occupy the first places, but significantly change their methods and means of influence. It is ratified that effective communicational relationships help to significantly counteract the external pressure: precisely because of the deep rooted identity, a person maintains a reliable connection between the essential layers of own "Self". It is emphasized that the very nature of communication and its development largely depend on the interests of the individual and those informational needs that satisfy the content of the mass media. It is also noted that no less important role in this process is played by the human awareness of personal identity and by the level of culture of mass communication products consumption.